Social
Social Media Manager & Content Creator | May - July 2026
Automotive and overland content production spanning social video, photography, event coverage, and promotional campaigns.
Automotive & Event Content
Built and launched an in-house content production workflow and asset organization across multiple automotive and overland brands.
Covered trade shows and live events, delivering same-day photography, video, and short-form social content.
Produced photo and video assets supporting multiple automotive, diesel, and overland brands across social media, websites, and marketing campaigns.
Captured product photography, technician spotlights, customer stories, drone footage, and behind-the-scenes content.
Collaborated with leadership and partners to support product launches, promotions, and brand storytelling.
Social Media Manager | Jan - July 2025
Explosive Growth in 90 Days
I joined Mountain Shop to elevate their organic social strategy and content output across Instagram and community channels. Within my first two weeks, our posts began outperforming historical benchmarks, including a viral post that reached nearly one million views. From January through April, the account experienced dramatic increases in reach, engagement, and profile activity driven by stronger storytelling, faster content cadence, and elevated photo and video production.
Impact Metrics (Jan 28 – Apr 27)
997,034 accounts reached (+2657.8 percent)
5,633 profile visits (+467.3 percent)
2,366 link clicks (+3,054.7 percent)
Viral post at 1 million views
Multiple posts performing 3–6k views consistently
Highest reach and engagement the brand had ever recorded
Viral Post
Top Performing
Community Engagement Wins
Film & Edit | Event Recap Reel
Content Production & Brand Development | Sept. 2024 - Jan. 2025
Video Production, Brand Modernization, YouTube Strategy
Modernizing a Legacy Brand
I stepped into GrovTec after several years working on the machining and manufacturing side of the business, with the goal of helping evolve the brand’s digital presence.
At the time, content was limited and largely product-focused without a consistent visual or storytelling direction. I led the shift into modern content production by rebuilding their YouTube presence and creating product launch videos, instructional content, and high-quality short form reels that brought a more cohesive and intentional visual identity across platforms.
Highlights
Established a consistent and modern visual identity across video and short-form content
Rebuilt the brand’s YouTube presence with a set of high-quality anchor videos
Produced product launches, instructional content, and campaign assets
Introduced vertical video and short-form content aligned with current platform standards
Improved product understanding through structured, visual education content
Elevated overall brand perception to better reflect product quality and craftsmanship
Developed a cohesive content system across video, editing, and product storytelling
Supported product and lifestyle photography across campaigns.
@Pedalpaloozapdx Promo Edit
The Origin Story
Five years. Hundreds of videos. One machine shop turned into a living brand.
