Explosive Growth in 90 Days
I joined Mountain Shop to elevate their organic social strategy and content output across Instagram and community channels. Within my first two weeks, our posts began outperforming historical benchmarks, including a viral post that reached nearly one million views. From January through April, the account experienced dramatic increases in reach, engagement, and profile activity driven by stronger storytelling, faster content cadence, and elevated photo and video production.

Impact Metrics (Jan 28 – Apr 27)

• 997,034 accounts reached (+2657.8 percent)

• 5,633 profile visits (+467.3 percent)

• 2,366 link clicks (+3,054.7 percent)

• Viral post at 1 million views

• Multiple posts performing 3–6k views consistently

• Highest reach and engagement the brand had ever recorded

Film & Edit | Event Recap Reel

Modernizing a Legacy Brand
I stepped into GrovTec after four years on the machining and manufacturing side of the business with the goal of modernizing a hunting and firearms brand whose marketing had not evolved since the 1980s. The existing content relied on recycled product photos, print-style graphics, and minimal digital presence. I led the shift into modern content production by rebuilding their YouTube presence, creating product launch videos, instructional content, and high quality short form reels that brought the brand visually and strategically into 2024.