GrovTec Machining — Full Case Study
Stop Motion Youtube Pre-Roll Ad Campaign | Reaching 94,292k Views
Digital Content Marketing Specialist | Feb 2021 - Present
Video | Photo | Social Media | Brand Storytelling| Marketing
Building a Brand From the Inside Out
I joined GrovTec Machining in 2021 as an in-house content creator tasked with bringing creativity into a traditional contract machining environment. Over close to five years, I transformed an otherwise lifeless machine shop into a recognizable modern manufacturer by producing original video, photo, and social content that showcased our people, capabilities, and culture. This role shaped me into a high-volume, full-stack content machine, responsible for everything from social strategy and video production to design, branding, and storytelling.
Highlights
Created hundreds of original videos and photos showcasing CNC and screw machining operations
Built a clear and consistent visual identity for GrovTec across Instagram, LinkedIn, and YouTube through high-quality content and regular posting
Grew the YouTube channel from almost zero activity into a steady performer with multiple videos reaching between 3k and 12k views
Produced two YouTube pre-roll ads that earned 94k views and 68k views
Shot and edited GrovTec’s largest shop tour feature in collaboration with Practical Machinist
Produced employee features, capability promos, behind-the-scenes coverage, product pieces, and brand storytelling across all platforms
Channel built from zero to thousands of views per upload
Anchor videos averaging 3k–12k views
Youtube Pre-Roll Ad Campaign | Reaching 68,486k Views
Practical Machinist Shop Tour Collab Feature | Film & Edit
Linkedin Wins
Channel Growth Overview
This role let me bring creative energy into an unlikely place and turn a dull, production-heavy machine shop into a living brand. It became my R&D ground where I refined my skills, pushed my craft, and grew into the content machine that I am today.
