GrovTec Machining — Full Case Study
Stop Motion Youtube Pre-Roll Ad Campaign | Reaching 94,292k Views
Digital Content Marketing Specialist | Feb. 2021 - Feb. 2026
Video | Photo | Social Media | Brand Storytelling| Digital Marketing
All content production, filming, editing, and digital execution completed by Sam Radtke in collaboration with GrovTec’s Sales & Marketing leadership.
Building a Brand From the Inside Out
I joined GrovTec Machining in 2021 as an in-house content creator tasked with bringing creativity into a traditional contract machining environment. Over close to five years, I transformed an otherwise lifeless machine shop into a recognizable modern manufacturer by producing original video, photo, and social content that showcased our people, capabilities, and culture. This role shaped me into a high-volume, full-stack content machine, responsible for everything from social strategy and video production to design, branding, and storytelling.
Highlights
Produced hundreds of original videos and photo assets documenting CNC machining operations, company culture, and product capabilities across multiple digital platforms
Established a consistent visual identity across Instagram, LinkedIn, and YouTube, helping modernize GrovTec’s brand presence within the manufacturing industry
Revitalized GrovTec’s YouTube channel from minimal activity into an active educational and brand storytelling platform, with multiple videos reaching 3K to 12K+ organic views
Concepted, filmed, and edited YouTube advertising campaigns, including pre-roll video ads generating 94K and 68K verified views
Shot and edited GrovTec’s largest shop tour feature in collaboration with Practical Machinist
Created recurring content series including employee features, capability promos, behind-the-scenes coverage, product storytelling, and branded social campaigns
Channel built from zero to thousands of views per upload
Anchor videos averaging 3k–12k views
Youtube Pre-Roll Ad Campaign | Reaching 68,486k Views
Practical Machinist Shop Tour Collab Feature | Film & Edit
Linkedin Wins
Channel Growth Overview
This role let me bring creative energy into an unlikely place and turn a dull, production-heavy machine shop into a living brand. It became my R&D ground where I refined my skills, pushed my craft, and grew into the content machine that I am today.
